Times may be tough, but emerging managers in the hunt for fresh money need not despair.

Institutional investors have allocated billions of dollars in the last few years exclusively to back new and emerging managers. Among the big guns to recently do so: California Public Employees’ Retirement System, Los Angeles County Employees Retirement System, New York State Common Retirement Fund and Teachers Retirement Systems of Illinois.

It’s not hard to see why. Many brand-name firms – those famous for repeatedly generating top-quartile performance – have effectively closed their doors to new relationships. Institutional investors left out in the cold need to search elsewhere for the top-performing funds of tomorrow. Will they back an established shop with a mediocre track record but a promise to do better? Or will they place their chips on an emerging manager that appears to have the talent and investment formula to become the next Kohlberg Kravis Roberts & Co. or Sequoia Capital?

FOR WEBINAR

AUDIO RECORDING

With more and more investors choosing the latter, you need to make sure that you get your Fundraising expert fair share of emerging-manager dollars. Thomson Reuters, publisher of peHUB.com and the popular bi-weekly Buyouts Magazine and monthly Venture Capital Journal, has put together a 90-minute Webinar featuring an all-star cast of speakers to show you how. Among the questions addressed:

• Which institutional investors and advisory firms have allocations to new and emerging fund managers?
• What is the best way to get a hearing with these investors? What are the pros and cons of hiring a placement agent?
• What kind of track record do I need to raise a fund with institutional backing?
• How important is it to find an anchor investor? What special terms should I offer to land one?
• Should I consider a joint venture, sponsored fund, or other non-traditional fund structure?
• What are the top qualities that investors look for in new and emerging managers? What red flags scare them away?
• What special partnership terms and conditions, if any, should I offer to entice investors to back our fund?

Current Speakers:

Patrick S. Dunleavy, Managing Director, Greenhill’s Fund Placement Advisory Group

Mr. Dunleavy is a Managing Director in Greenhill’s Fund Placement Advisory Group. Mr. Dunleavy joined Greenhill in 2008 from Lehman Brothers and was previously a managing director in the Private Fund Advisory Group at Lazard. Prior to Lazard, Mr. Dunleavy spent more than 11 years working on a broad array of private equity assignments, holding various leadership positions at the Private Equity Group at Citigroup, the Private Equity Finance Group at Deutsche Banc Alex.Brown and the Private Placements Group at Cowen & Company. Mr. Dunleavy holds a B.A. from Fordham College and a J.D. from the Fordham University School of Law.

Rich Lawson, Managing Director and Co-Founder, Huntsman Gay Global Capital

Mr. Lawson is a Managing Director and Co-Founder of Huntsman Gay Global Capital. He is also a member of Huntsman Gay's Policy and Investment Committee. Prior to the inception of Huntsman Gay, Mr. Lawson was a co-founder, Managing Director and member of the original four-person board of directors of the general partner of Sorenson Capital Partners, L.P., a private equity fund which focused on middle market leveraged buyouts in the Western United States. While at Sorenson Capital, Mr. Lawson was involved in all phases of the firm's development since its founding and had responsibility for originating, structuring and managing investments across a number of industries in middle market companies. Mr. Lawson currently serves as a director on the boards of Provo Craft and Kiddie Kandids having completed his other remaining Sorenson Capital board obligations in 2007 as a result of the sale of both Vitron Manufacturing and Atlas Aerospace to Graham Partners as well as Amp Resources' cross-border sale to Italy's largest power company Enel SpA. Mr. Lawson also serves as a director on the boards of Wasatch Adaptive Sports as well as the Forever Young Foundation, an organization that is a primary benefactor of a portion of Huntsman Gay's carried interest proceeds used to support extensive philanthropic work in children's causes around the world. Prior to co-founding Sorenson Capital, Mr. Lawson served as President and Chief Executive Officer of Found, Inc., a Bain Capital portfolio company that provided inventory management solutions to major retailers and manufacturers. Mr. Lawson began his investment career in the Investment Banking Division of Morgan Stanley and worked in the New York and Tokyo, Japan offices as a member of the Corporate Finance and Mergers, Acquisitions & Restructuring Departments. Mr. Lawson received an M.B.A. from Harvard Business School and a B.A. in Interdisciplinary Studies from Amherst College.

Scott Penwell, Director, Parish Capital

Scott Penwell is a Director of Parish Capital and is responsible for the sourcing, execution, and management of investments. His core geographic focus includes the U.K., Central & Eastern Europe, and other emerging markets. Prior to Parish Capital, Mr. Penwell worked at BancBoston Capital, where he was responsible for managing a diversified direct portfolio of investments in the U.K., Europe, and Asia, and before that, at the investment bank, Robertson Stephens & Company. Mr. Penwell has a BBA from The University of Michigan, Ann Arbor, has an MBA from The Kellogg School of Management at Northwestern University, and is a Chartered Financial Analyst (CFA).

Kate Simpson, Vice President, Parish Capital

Kate Simpson is a Vice President of Parish Capital and is responsible for reviewing investment opportunities, conducting due diligence on potential investments and monitoring those investments and their underlying companies. Prior to joining Parish Capital, Ms. Simpson worked as an Investment Associate with the UNC Management Company, an investment management firm which provides services to The University of North Carolina. In this role, she helped to manage several alternative investment portfolios, including private equity, real estate, energy/natural resources and enhanced fixed income. She worked on all aspects of endowment management including asset allocation, portfolio construction and risk management, manager selection, manager performance evaluation and reporting to the Investment Fund Board. Ms. Simpson received her BA in History with Distinction and with Honors, Phi Beta Kappa, from the University of North Carolina at Chapel Hill, where she was a member of the NCAA Championship Women’s Field Hockey team.

Eric Wright, Partner and Co-Head of the Private Equity Investment Funds Practice Group, Ropes & Gray

Eric joined Ropes & Gray in 2006 as a partner in the Private Equity Group and is co-head of the Private Equity Investment Funds Practice Group. His practice focuses on the representation of venture capital and other private equity funds in all phases of their formation and operation. Prior to joining Ropes & Gray, Eric was a partner at a prominent Silicon Valley law firm. He has written and spoken on a variety of securities law and other matters relating to private equity funds. Eric began his legal career at a major New York City law firm. He received his A.B. degree from Stanford University in 1985 and his J.D. degree in 1988 from New York University School of Law.

Can't participate live but want to hear the program? You can buy the audio package along with the handouts.Purchase the audio package online now.